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Kaitlyn Ruben
Jun 28, 20224 min read
Brand Guides: What Are They and Why You Need One
So, you just finished refreshing your logo. Congratulations! I bet you can’t wait to finally share your new look with the world. But...
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Renee Rude
Jun 6, 20224 min read
Marketing in the ’80s Compared to Today
As you’ve probably heard, we’re celebrating our 40th birthday here at Systemax this year! Since I was born in 1998, I’ll own up to the...
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Systemax
Mar 10, 20224 min read
What is a Marketing Mix and Why is it Important?
You may have heard of the four “P’s” of marketing. They are elements that make up what is referred to as a marketing mix. This mix works...
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Systemax
Feb 24, 20223 min read
What is a Persona?
You may have heard the word PERSONA thrown around in the marketing world and you may be asking yourself, “What are they talking about?” ...
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Kristen Littlefield
Feb 21, 20223 min read
Target Audiences – Why do you need them?
Do you ever feel like your brain is on information overload? (I know, I do!) Daily, we’re bombarded with information from every direction..
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Allison Lovdahl
Feb 9, 20228 min read
The Marketing Funnel: How to Drive Success with Your Digital Strategy
When it comes to marketing strategy, it can be easy to stray off track with your marketing goals...
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Kristen Littlefield
Feb 4, 20225 min read
Everything You Need to Know About Outsourcing Your Marketing
Deciding to outsource your marketing may seem overwhelming. After all, it means handing a portion of your business over to someone new.
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Hanna O'Brien
Feb 1, 20224 min read
Is Your Marketing Strategy Ready for 2022?
2021 was a crazy year for brands with all the unknowns thrown at us. But through it all, I feel as marketers...
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Renee Rude
Jan 31, 20225 min read
Here’s What You Need to Know About Influencer Marketing
Scrolling through social media without seeing a sponsored post or two is nearly inevitable these days thanks to influencer marketing...