Kaitlyn Ruben
Jun 28, 20224 min read
Brand Guides: What Are They and Why You Need One
So, you just finished refreshing your logo. Congratulations! I bet you can’t wait to finally share your new look with the world. But...
Renee Rude
Jun 6, 20224 min read
Marketing in the ’80s Compared to Today
As you’ve probably heard, we’re celebrating our 40th birthday here at Systemax this year! Since I was born in 1998, I’ll own up to the...
Systemax
Mar 10, 20224 min read
What is a Marketing Mix and Why is it Important?
You may have heard of the four “P’s” of marketing. They are elements that make up what is referred to as a marketing mix. This mix works...
Systemax
Feb 24, 20223 min read
What is a Persona?
You may have heard the word PERSONA thrown around in the marketing world and you may be asking yourself, “What are they talking about?” ...
Kristen Littlefield
Feb 21, 20223 min read
Target Audiences – Why do you need them?
Do you ever feel like your brain is on information overload? (I know, I do!) Daily, we’re bombarded with information from every direction..
Allison Lovdahl
Feb 9, 20228 min read
The Marketing Funnel: How to Drive Success with Your Digital Strategy
When it comes to marketing strategy, it can be easy to stray off track with your marketing goals...
Kristen Littlefield
Feb 4, 20225 min read
Everything You Need to Know About Outsourcing Your Marketing
Deciding to outsource your marketing may seem overwhelming. After all, it means handing a portion of your business over to someone new.
Hanna O'Brien
Feb 1, 20224 min read
Is Your Marketing Strategy Ready for 2022?
2021 was a crazy year for brands with all the unknowns thrown at us. But through it all, I feel as marketers...
Renee Rude
Jan 31, 20225 min read
Here’s What You Need to Know About Influencer Marketing
Scrolling through social media without seeing a sponsored post or two is nearly inevitable these days thanks to influencer marketing...
