Kaitlyn Ruben
- Jun 28, 2022
- 4 min
Brand Guides: What Are They and Why You Need One
So, you just finished refreshing your logo. Congratulations! I bet you can’t wait to finally share your new look with the world. But...
Renee Rude
- Jun 6, 2022
- 4 min
Marketing in the ’80s Compared to Today
As you’ve probably heard, we’re celebrating our 40th birthday here at Systemax this year! Since I was born in 1998, I’ll own up to the...
Systemax
- Mar 11, 2022
- 4 min
What is a Marketing Mix and Why is it Important?
You may have heard of the four “P’s” of marketing. They are elements that make up what is referred to as a marketing mix. This mix works...
Systemax
- Feb 25, 2022
- 3 min
What is a Persona?
You may have heard the word PERSONA thrown around in the marketing world and you may be asking yourself, “What are they talking about?” ...
Kristen Littlefield
- Feb 21, 2022
- 3 min
Target Audiences – Why do you need them?
Do you ever feel like your brain is on information overload? (I know, I do!) Daily, we’re bombarded with information from every direction..
Allison Lovdahl
- Feb 9, 2022
- 8 min
The Marketing Funnel: How to Drive Success with Your Digital Strategy
When it comes to marketing strategy, it can be easy to stray off track with your marketing goals...
Kristen Littlefield
- Feb 4, 2022
- 5 min
Everything You Need to Know About Outsourcing Your Marketing
Deciding to outsource your marketing may seem overwhelming. After all, it means handing a portion of your business over to someone new.
Hanna O'Brien
- Feb 1, 2022
- 4 min
Is Your Marketing Strategy Ready for 2022?
2021 was a crazy year for brands with all the unknowns thrown at us. But through it all, I feel as marketers...
Renee Rude
- Jan 31, 2022
- 5 min
Here’s What You Need to Know About Influencer Marketing
Scrolling through social media without seeing a sponsored post or two is nearly inevitable these days thanks to influencer marketing...