Cassandra Ostermeier
May 31, 20222 min read
Client Onboarding with Marketing Automation: Financial Industry Example
Congratulations! You just opened a checking account for a new customer. Now what? Every day, banks and credit unions are helping their...
Cassandra Ostermeier
May 5, 20222 min read
Email Subject Lines: What Works and What Doesn’t
You no doubt receive a landslide of marketing emails each day. In fact, most of us are bombarded with hundreds of email messages every...
Renee Rude
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4 Email Marketing Mistakes That May Be Spooking Your Customers
These days, email marketing is a huge player in the marketing game. With the crazy ROI from email marketing, it’s well worth taking the...
Cassandra Ostermeier
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5 Ways to Use Gamification in Marketing
You may have thousands of followers on social media and subscribers on email, but are they actually engaging with your brand? Many...
Cassandra Ostermeier
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Email Marketing: Best Practices
Email marketing isn’t as simple as it used to be. With the mass amount of touchpoints your audience receives daily, whether through...
Cassandra Ostermeier
Feb 7, 20223 min read
5 Points of Inspection for Your Email Program
Though marketing automation makes life much easier for email & digital marketers, it’s not just “set it and forget it”...
