Cassandra Ostermeier
- May 31, 2022
- 2 min
Client Onboarding with Marketing Automation: Financial Industry Example
Congratulations! You just opened a checking account for a new customer. Now what? Every day, banks and credit unions are helping their...
Cassandra Ostermeier
- May 5, 2022
- 2 min
Email Subject Lines: What Works and What Doesn’t
You no doubt receive a landslide of marketing emails each day. In fact, most of us are bombarded with hundreds of email messages every...
Renee Rude
- Apr 15, 2022
- 4 min
4 Email Marketing Mistakes That May Be Spooking Your Customers
These days, email marketing is a huge player in the marketing game. With the crazy ROI from email marketing, it’s well worth taking the...
Cassandra Ostermeier
- Feb 28, 2022
- 2 min
5 Ways to Use Gamification in Marketing
You may have thousands of followers on social media and subscribers on email, but are they actually engaging with your brand? Many...
Cassandra Ostermeier
- Feb 11, 2022
- 3 min
Email Marketing: Best Practices
Email marketing isn’t as simple as it used to be. With the mass amount of touchpoints your audience receives daily, whether through...
Cassandra Ostermeier
- Feb 7, 2022
- 3 min
5 Points of Inspection for Your Email Program
Though marketing automation makes life much easier for email & digital marketers, it’s not just “set it and forget it”...