
What is a Marketing Mix and Why is it Important?
You may have heard of the four “P’s” of marketing. They are elements that make up what is referred to as a marketing mix. This mix works...
Systemax
Mar 11, 20224 min read

What is a Persona?
You may have heard the word PERSONA thrown around in the marketing world and you may be asking yourself, “What are they talking about?” ...
Systemax
Feb 25, 20223 min read


Target Audiences – Why do you need them?
Do you ever feel like your brain is on information overload? (I know, I do!) Daily, we’re bombarded with information from every direction..
Kristen Littlefield
Feb 21, 20223 min read


Is Your Marketing Strategy Ready for 2022?
2021 was a crazy year for brands with all the unknowns thrown at us. But through it all, I feel as marketers...
Hanna O'Brien
Feb 1, 20224 min read