Quality graphic design is critical to a professional organization. Its primary role in marketing is to help visually communicate the brand’s message to consumers. It is becoming increasingly more important as media grows and attention spans shrink. To reach its full potential, an organization must have a professional-looking, cohesive brand that is easy to recognize and gets its message to the right consumers.
How can outsourcing to an agency help you in this endeavor? Here are a few reasons why you should consider outsourcing your graphic design:
1 . Save Time & Money
Hiring an in-house designer can be expensive and time-consuming, and it can be difficult to find the right talent. I’m not saying that you shouldn’t consider hiring in-house if it makes sense. However, be sure to think about other costs such as design software, hardware, and the cost of salary and benefits. When you hire an agency, you’re getting a team of experienced designers who have a track record of producing quality work on time. And you won’t have to spend time managing another team, ensuring their processes are running efficiently, and making sure they have all of the training they need. This all ultimately saves you time and takes extra work off the plates of your already hard-working staff. Plus, you’ll get consistent, high-quality results, quickly.
2. Consistency & Quality
Agency designers are responsible for learning an organization’s brand and creating new designs based on their visual identity. They are trained to ensure that your brand identity is consistent and that consumers recognize the organization wherever it has a presence – either in a tangible way (print, environmental branding, etc.) or digitally (social media, your website, etc.). They are also responsible for keeping up with the latest design software and creative trends that can impact the quality of the work you receive. This means consistency, not only in your brand image but also in the overall caliber of work you receive.
3. Range of Experience
Many designers have backgrounds in other areas of visual communications and marketing. This allows them to see your designs from more than an aesthetic perspective. The content of your design also needs to make sense for the medium it will ultimately be presented on. For example, a billboard design needs to be simple, with large, brief print and fewer images/symbols/etc. than a poster or print ad. This is because it needs to be memorable for people driving by quickly who only get a few seconds to glance at it. An experienced designer you find at an agency will be able to adapt any design to make the best use of the desired medium.
4. Reliability
Agencies are typically staffed with multiple designers who can share workloads and guarantee your artwork will be completed on time without sacrificing quality. They are a team that can brainstorm ideas and help one another meet deadlines. Plus, their jobs depend on reliability. Agency designers’ jobs depend on them completing excellent work that meets the needs and timeline of the clients they serve.
5. A New Perspective
Because agency designers work with so many different types of clients, they can more easily offer an outsider’s perspective into your brand. They may be able to make suggestions about new campaigns or visual tweaks to your branding that could have a positive impact. They also have access to an entire team of creatives to analyze your brand help brainstorm new ideas.
At the end of the day, there are many benefits to working with an agency. If you’re not quite ready to outsource all of your marketing, graphic design can be a great first step to ensuring you maintain a cohesive brand and maintain high-quality visuals to attract your customers.
Ready to take that step? Systemax has a team of designers who are here to assist you. Let us know how we can help!
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